Your company could handle social media marketing in-house if one of your employees has the talent and time available to do so, says Brandon Uttley of Sales Performance International. But you might want to call in some outside help if the employee finds it is difficult to fulfill his or her other responsibilities and manage social media at the same time. The size of your company might be a key factor as you decide whether to outsource, according to Laura Bell Greeno of WebScout Online Marketing.

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