Enterprises launching a social collaboration platform are often more concerned about getting the job done than getting it done right, experts say. However, having a proper strategy can not only eliminate future headaches, but it can ensure companies get more mileage out of their investment. Research shows the most successful enterprise collaboration initiatives have a "clear and compelling purpose," writes Christian Buckley, director of product evangelism at Axceler, who says a governance strategy can help keep projects on track by giving stakeholders a comprehensive view of progress.

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