Company leaders "are shifting more purchasing power" to their chief marketing officers, who are taking advantage of the rise of Big Data and smartphones, Erika Morphy writes. "Mobile is not a minor thought but a major platform companies want to leverage as much as possible," says Larry Bowden, IBM's vice president of portals and Web experience. CMOs are also accelerating the sales cycle with mobile investments, leading to the era of the "mobile sales rep," according to Axceler CMO Claudine Bianchi.

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