You shouldn't procrastinate when it comes to registering a "doing business as" name, writes Deborah Sweeney, CEO of MyCorporation.com. Going through the registration process can allow you to build the credibility of your company, ensure that no one else is using the same name and help you get started on establishing your online presence. "[B]efore you start claiming Facebook, Twitter, LinkedIn, and domains attached to your company's name, you need to make sure that your company will actually be using that name, which means you need to file for a DBA name," she writes.

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