The ad industry is gearing up for a potential battle over the corporate advertising tax deduction as two lawmakers plan a tax-reform push. Rep. Dave Camp, R-Mich., whose chairmanship of the House Ways and Means Committee will end after this term, and retiring Sen. Max Baucus, D-Mont., are vowing to push through tax reform. "They could be freed to be much bolder in their approach than they would otherwise be if facing re-election, or continuing as committee chair," says Clark Rector, executive vice president of government affairs for the American Advertising Federation.

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