5/7/2013

Marketers should be combining content and event marketing, Mykel Nahorniak writes. That tactic can connect offline activity to online content such as in an online event calendar or lead to e-mails as a follow-up reinforcement of a marketing event. Think of the event itself as a form of content. "Communicating key highlights of your organization's culture and goals through event listings can help you attract prospective leads and customers," Nahorniak writes.

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