When you shift career focus, it can be difficult to get business acquaintances, absorbed in their own career, to notice the change, writes Dorie Clark, a strategy consultant and author of "Reinventing You: Define Your Brand, Imagine Your Future." Two ways to get their attention is by generating content related to your new area of focus and getting other people in your network to promote you.
Employers, if they could, would wave a magic wand and grant business-savvy skills to their technologists, writes Martha Heller, president of Heller Search Associates. "Their people, they worry, are so narrowly focused on the technology that they fail to see the forest through the trees," she writes. "They do not understand the business context of their technology work, nor can they have a meaningful discussion with the leaders of the business areas their technology supports." Because there is no such thing as a magic wand, Heller offers four tips on how to expand technologists' business acumen so they can better serve the company.
Feedback from superiors that goes beyond one or two words or sentences is essential for good performance. Bill Gates made that point in a recent speech about improving education, but the lesson can easily be translated into the workplace, according to this article.