Coca-Cola's teen-focused digital campaign, the "Ahh Effect," includes dozens of distinct online experiences at unique URLs stemming from different permutations of the word "Ahh" with additional H's at the end. "We literally want to own Ahh. We have 61 experiences that we will ultimately develop as we own the maximum URLs that you can own," says Jennifer Healan, Coke's group director of integrated marketing content.

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