Hoteliers can no longer afford to disregard Goggle+ as new features such as Google+ Sign-In and Google+ Local continue to increase its value in the social network and search-engine channels, writes Brooke Snow, a digital analyst at Anvil Media. "It is clear that Google intends on keeping Google+ around and integrating it into all things Google. At this point in the game, it's time to start viewing Google+ as more of a search-engine optimization tool and less of a social media site," Snow writes.

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