A Cracker Jack application for Android devices uses gaming to promote the Frito-Lay brand's anniversary and new products, Lauren Johnson writes. The games in the app are free to play on the first level, with codes inside boxes unlocking others. "Cracker Jack has a long history of 'the prize inside,' and we wanted to deliver new prize stickers and an additional digital prize through a mobile gaming app that delivers the prize experience wherever our consumers are," says Frito-Lay's Chris Kuechenmeister.

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