Choosing the right goal is crucial for running a successful fundraising campaign on Kickstarter, because you won't get any money if you fall short of your target. Set a realistic goal that will still allow you to cover the costs associated with producing and shipping your product, says Aimee Cebulski, author of "Kickstarter for Dummies." Tell potential investors exactly how you will use the money you raise, she says.
Also, consider including a video and tapping into your personal and professional networks, experts say.

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