Cable TV providers are "more highly optimized" to deliver high-quality, reliable and efficient video content than Netflix and other over-the-top services, Michael Powell, president of the National Cable and Telecommunications Association, plans to tell a Senate panel on Tuesday. "The cable model is critically important for monetizing and delivering the highest premium content to consumers -- including sports, live news, and premium series," Powell says in prepared testimony.
Boxer Floyd "Money" Mayweather, for his May 4 win over Robert Guerrero, attracted at least 1 million pay-per-view customers for the fifth time in a row. The match, which had a suggested retail fee of $59.99, marked the first event under Mayweather's six-fight deal with Showtime.
Mark Snow, the vice president of strategy and analytics at ad agency SWIRE Marketing, has joined CTAM as vice president and general manager of direct marketing. Snow, whose career has included an eight-year stint at Cox Communications, will oversee the association's national Cable Mover program.
Perry Simon, a TV veteran whose career includes a stint as president of Viacom Productions, has been named general manager of channels at BBC Worldwide America. Simon will take over the position Sept. 7 and will report to BBC Worldwide America President Herb Scannell.
Ed Hersh has been named to fill the newly created position of senior vice president of strategic planning at Investigation Discovery. Hersh's TV career has included stints with Court TV and the A&E Television Network.