5/6/2013

Disney Interactive announced the launch of a mobile application, Story, that encourages parents to share photos and videos. The app organizes content such as baby pictures from a user's smartphone and creates a shareable story. "It's designed to turn everyday moments trapped on our smartphones into beautiful stories. We think it's a perfect sponsorship vehicle for families to tell their stories," said Co-President Jimmy Pitaro.

Full Story:
Variety, Adweek

Related Summaries