Changes to channel programs will benefit partners, customers and EMC, the storage company says. "It is about being part of the EMC partner family," EMC's Gregg Ambulos said of the changes. "[They] will be able to differentiate with different specialities and certifications that [they] build out in practice areas, that will not change." EMC CEO Joe Tucci said he expects bigger revenue from channel efforts over the next five years.

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