5/6/2013

Facebook is a powerful tool for media professionals, writes Vadim Lavrusik, head of the social network's journalism program. Optimize your profile and cover photos to shape the image you project, and give real-time updates and behind-the-scenes insights to build a following, Lavrusik suggests. Including breaking news stories is a good idea, but it's also smart to include a personal take on the story, he writes.

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