Market research company Gartner's most recent "“Magic Quadrant for Business Intelligence and Analytics Platforms” report failed to sufficiently take into account the growing importance of location analytics in BI platforms, Joe Francica writes. Geospatial information has become a key differentiator among BI platform vendors as the need increases to process location data from sources such as social media, but the report didn't recognize this in its assessment of market leaders, he writes.

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