One way to find new customers is to form partnerships with related companies and agree to promote each others' businesses, John Jantsch writes. You can put this strategy into practice by asking your customers if they have any problems that one of your partner companies might be able to solve, he writes. "In many cases they'll be thankful that you could refer someone and even more thankful when you're able to give them a coupon or gift certificate to use with that supplier," he writes.

Related Summaries