When asked about food-branding terms that are used too much these days, respondents frequently nominated the words "fresh" and "locally sourced" as having lost all impact because of their widespread use. "The term 'farm-to-table' has become one of the most over-used branding terms in my opinion. At least it is when used here in Southern California where so many restaurants have always been able and sought to get their produce and other products from our local farmers and purveyors," said William Bradley, executive chef at Addison.

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