New products for achieving a sunless bronze are hitting store shelves, and the tans they create range from Jennifer Lopez-style deep brown with use of St. Tropez Self Tan Dark Bronzing Lotion to a light, British-style glow courtesy of products such as Clarins Radiance-Plus Golden Glow Cream-Gel. A new trend: Making your own tanning blend by mixing a product with moisturizer. "Gradual tans are ideal for getting this look, and a big trend now is for custom blending," said tanning expert James Read.

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