Looking at network and carrier variations specific to its market has helped Hike become India's second-largest messaging application, behind WhatsApp, in just four months. The application features a patent-pending SMS conversion tool that allows messages to seamlessly transfer between customers who have access to smartphone data plans and those who don't. "If you solve local problems in the market there is room for a local player to win the market completely," creator Kavin Mittal says.

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