KFC is running a social media contest to emphasize the theme of its campaign for Original Recipe Boneless chicken. Contestants are asked to post pictures of themselves with their "I ate the bones" reaction face to their Facebook, Instagram, Vine or Twitter accounts with the hashtag #IAtetheBones for a chance to win prizes and inclusion in an advertisement awarded to the top five. Entrants are also encouraged to ask friends to vote for their entries, though votes are not the basis of winning the contest.

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