Social media is a great tool for small-business owners who don't have huge marketing budgets, but it's not the only way to spread the word about your business without breaking the bank. Attend networking events, make yourself available as a public speaker, issue news releases and make cold calls, experts recommend. "There is a very inexpensive marketing tool sitting on every business owner's desk or in their pocket or handbag: the telephone," sales coach Wendy Weiss said.

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