5/1/2013

Lowe's is using Twitter's six-second video format Vine for home-improvement tips. The "Fix in Six" videos teach such things as removing a sticker with a blow dryer, using lemon juice to remove rust from knives and plugging a stripped screw head with a rubber band. Agency BBDO hired Meagan Cignoli to make the videos after she showed her six-second skills at the Tribeca Film Festival.

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