A mobile and social-based loyalty program implemented by MercuryLoyalty increased average transactions by more than 50% in a pilot program by Global Franchise Group's Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery. The program's success inspired Global Franchise Group to recommend implementation of the program at its other franchises, including Great American Cookies, Pretzelmaker and Pretzel Time.

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