Mail Online is the Web's biggest global news site, so it appreciates the size of mobile market, with 42% of all its traffic originating from mobile devices. Global Chief Marketing Officer Sean O'Neal says marketers are lagging, however, with "a pronounced discrepancy between time spent and ad spend in mobile. ... This is why we integrate mobile in every package we propose, because if you are only advertising on desktop, you don’t get that smooth continuous dialog opportunity with our audience who is your customer."

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