Even if you're sure that you've come up with a great new business idea, you should test it and listen to what the market is telling you, writes Brad Sugars. "There are a lot of ways to test your ideas inexpensively -- from creating a simple web page to putting your retail products into existing stores on consignment," he writes. In general, it's easier to make an impact by choosing a proven market category and focusing on building repeat business rather than attracting new customers, he writes.

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