In-store mapping on mobile devices is now available at more than 12,000 stores, according to data from aisle411's mapping platform. "Shoppers want the mobile in-store experience to be simple, and they want answers extremely fast. Therefore, we've found that having a native maps platform where maps can be cached on a mobile device, and searches can be done quickly through a simple Web service, enhances the experience and keeps the shoppers engaged," said Nathan Pettyjohn, CEO of aisle411, which provides a store-mapping platform.

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