NBC Sports has sold more than 75% of its ad inventory for next year's Winter Olympics in Russia despite Anheuser-Busch and Hilton deciding to forgo TV advertising connected to the Games. "With respect to advertising, TV media is not the only game in town. We will activate in new, creative ways," says Paul Chibe, Anheuser-Busch's vice president of U.S. marketing. General Motors, Coca-Cola and AT&T are already committed.

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