Deep Focus will handle social media duties for Nespresso USA, wresting most of that business from Weber Shandwick, which will stay on to provide social media outside the U.S., as well as global corporate communications. Martin will continue to do Nespresso's TV work and GroupM the media buying and planning. The agency also announced hiring Ron Lent from BBDO to serve as creative director for Deep Focus' Moment Studio.

Full Story:

Related Summaries