Mobile application revenue in Canada and the U.S. is predicted to approach $22 billion in four years, boosted by in-app advertising and in-app purchases, Parks Associates reports. "Tablet owners show a greater tendency than smartphone users to make in-app purchases, with more than 20% having upgraded from a free to a paid version of an app," Parks Associates' Harry Wang says. "The mobile app market has entered a new, more mature stage where companies need to employ precise segmentation and deployment strategies in order to generate consumer interest and realize successful monetization."

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