Prostate Cancer UK has gone mobile with the help of Simple DirectMedia Layer technology, ensuring that supporters can reach the charity on the go. SDL powered the mobile outreach for the group's new Sledgehammer initiative, which aims to spread awareness and raise funds seamlessly across all digital channels. "Mobile is becoming a bigger part of people's lives every day, and it's a very important channel to us," said Sadie Crabtree of Prostate Cancer UK.

Related Summaries