A rise in publicity for peer-to-peer booking sites that connect travelers directly with property owners such as Airbnb does not have a significant effect on hotel demand, according to this article. Peer-to-peer booking attracts nonbusiness travelers, but for those who prefer the perks of hotel amenities and loyalty points, the competition from peer-to-peer facilities is minimal. Peer-to-peer booking does offer a model for booking that is innovative, transparent and easy to use, which is something hoteliers will continue to monitor.

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