Frito-Lay will keep its original lineup of Lay's chips based on the results of its Flavor Swap campaign in which million of consumers voted for classic flavors over updated varieties. Classics such as Cheddar & Sour Cream and Honey Barbecue won out over new options such as Smoked Gouda & Chive and Korean Barbecue.
PepsiCo's Frito-Lay North America is introducing Doritos, Fritos and Ruffles chips flavored with Tapatio hot sauce in a partnership with the family-owned brand. "Since first entering the market four decades ago, Tapatio hot sauce has become a must-have for consumers looking to add authentic Mexican flavor to meals and snacks," said Dorothy Jones, senior director of innovation at Frito-Lay North America.
Food companies from Frito-Lay to Kraft Foods and ConAgra are ramping up production of chips, frozen pizza and hot dogs in anticipation of increased Super Bowl Sunday sales. Frito-Lay, for example, is increasing production by 10 million pounds.
Frito-Lay will launch the Pure Joy supermarket tour on Oct. 21 with celebrity chef Dave Lieberman, to promote its recent shift to sunflower oil for Lay's and Ruffles potato chips. Lieberman will stop in 20 markets to host demos and educate consumers about sunflower oil.
This week, Frito-Lay will launch Lay's and Ruffles chips cooked in NuSun sunflower oil, a move that reduces the saturated fats in the snacks by 66%. By the end of the year, the chips will be sold nationwide.