5/15/2013

Silverpop's new Email Insights application features integration with Litmus analytics so marketers can preview e-mail performance over multiple channels and devices, even determining the recipient's preference. "It also enables marketers to automatically segment their lists based on crucial device-specific behavior, ensuring that e-mails render properly across all channels," says Adam Steinberg, Silverpop's director of emerging apps.

Full Story:
DestinationCRM.com

Related Summaries