Subway's branded Web series, "The 4 to 9ers," has attracted almost 10 million views, inspiring Subway to create another run of episodes, "The 4 to 9ers Reloaded." The show featuring high school kids is the brainchild of Jamie Widdoes ("Two and a Half Men") and Tim O'Donnell ("Growing Pains"). "We shun the word 'product placement.' We want to be an invited guest," says Caitlin Burke, senior marketing manager of media and branded entertainment.

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