5/3/2013

Taco Bell is experimenting with its version of a dollar menu, called $1 Cravings. Items available in the test markets of Sacramento, Calif., and Kansas City, Mo., include Shredded Chicken Mini Quesadilla and Triple Layer Nachos. The chain has had a "Why Pay More" menu starting lower than a dollar, but gradually those prices rose above the price point, muddying the value proposition, according to Brian Niccol, chief marketing and innovation officer.

Related Summaries