Formal talks between privacy advocates and advertisers to formulate a do-not-track option for online consumers appear to be headed for deadlock, as negotiators prepare for their final session this week. Advertisers contend that if they're not allowed to track consumers, they can't serve up appropriate ads, advertising will begin to dry up and many websites will have to find other ways to survive. Mozilla reports that as of March, more than 11% of the its global user base had enabled their browser's "do not track" feature.

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