Technological advancements in drilling have helped spur the oil and natural gas drilling boom that will enable the industry to generate many jobs and make other positive contributions, writes Annell Bay, vice president of global exploration for Marathon Oil. Operators and services firms, however, need to dedicate themselves to safe and responsible operations to take full advantage of these resources. "We must be stellar corporate neighbors and never lose sight of the fact that we'll be judged by our individual and collective behaviors," Bay writes.

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