Television viewers increasingly turn to social media to find information on their favorite shows, communicate with other viewers and engage in TV-related games and activities, according to a multi-nation study by Viacom that found the average viewer relies on social media for 10 TV-related activities each week. The survey of 5,000 adults determined that social media plays a more important role in show discovery, with nearly 40% of respondents saying they learn about programs from sites such as Facebook and Twitter.

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