Media companies brought star power to their Digital NewFronts presentations, with companies such as AOL, Yahoo and Hulu showing off their plans for original series featuring names such as Ed Helms, Seth Meyers and Gwyneth Paltrow. For Hulu, some shows will be "brand contingent," meaning they won't be produced if advertisers don't commit to them up front. "In the increasingly crowded online environment, commissioning shows is becoming a way to stand out," write Stuart Elliott and Tanzina Vega.

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