Enterprises can't rely on banning staffers from using their own cloud applications and other software-as-a-service technologies as a way to ensure security and privacy, tech leaders say. Such bans can create friction with the business-operations side, says Aegis Media's Colin Towers. "The minute they can link a benefit to what they're using you're in trouble, because you've got to provide at least that level of benefit in order to replace it. If you turn around and start saying 'security this' and 'contract that' you're only ever seen as the bad guy," Towers says.

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