Data can be a valuable tool for making decisions, but, in certain cases, it makes sense to go with your gut, asserts football coach and business owner Bill Courtney. "You go in with one plan, but you better have backup plans and instinct," said Courtney, whose high-school football team was the subject of an Academy Award-winning documentary film. "The truth is, you're not risking much when you make a decision with instinct, because what was currently happening wasn't working," he said.

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