5/7/2013

Customers seated at your restaurant look at the menu to decide what to eat, but those scrolling the document online are deciding whether to dine with you at all, writes Restaurant Engine founder Brian Casel. Optimize your menu for online and mobile viewers, keep it up-to-date and include photos to whet prospective diners' appetites and prices to let them know if your fare fits their budgets, he advises.

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