American Eagle Outfitters is now making all its e-mails readable on mobile, noting the growing importance of the platform in marketing. "Whether you have mobile in your world or you're doing mobile, if you send e-mails, you're a mobile company. We're at over 70% now -- every e-mail we send is optimized for a mobile device," Joe Megibow, general manager of omnichannel e-commerce at American Eagle, said at an industry event.

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