Ad groups expressed dismay at Federal Trade Commissioner Julie Brill's statement that Congress should enact a Reclaim Your Name program to give consumers access to data collected on them. Rachel Thomas, the Direct Marketing Association's vice president of government affairs, said she was under the impression that crucial issues were still under discussion. Meanwhile, the Center for Digital Democracy is among the advocacy groups vowing to monitor sites such as Nick.com, and CartoonNetwork.com for compliance with the Children's Online Privacy Protection Act, which covers the collection of data regarding children.

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