Coca-Cola has chosen athletes to represent the brand for its 2014 Sochi Olympics campaign. The brand tapped alpine world champion skier Ted Ligety, Olympic men's figure skating champion Evan Lysacek and Paralympic snowboarder Amy Purdy, as well as retired figure skater Michelle Kwan. "I think [it is a] cool validation of what you've done in your sport and who you are as well," says Ligety.

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