Conan O'Brien spoke at a Time Warner panel at the Cannes Lions festival to proclaim a love/hate relationship with the show's brand integrations. "Early on, you hear, 'Snickers just wants to be involved.' And then later on it turns out that Conan needs to lick the Snickers bar and look to camera. And I can't. I mean, I do that in the privacy of my home. But I don't do it for money," O'Brien said.