BuzzFeed is looking to achieve equally compelling results on all devices, noting that consumers expect a consistent experience regardless of how they access a site. "I don’t think the consumer says, 'Well I’m going to consume a piece of content, so let me go get my mobile because it’s going to be better here or on the desktop.' It’s mobile-first, but we’re completely agnostic and seamless on a phone and whatever else," said Jonathan Perelman, vice president of agency strategy and industry development at BuzzFeed.

Full Story:
Mobile Marketer

Related Summaries