The first commercial for the Sony PlayStation 4 shows a man alluding to powers of greatness as he walks through an imaginative urban landscape filled with action-packed references to game titles. The tagline is "Greatness awaits." The 90-second spot by BBH aims to differentiate the platform as the gamer's choice when compared with Microsoft's next-gen rival Xbox One, which is being touted as an all-purpose platform. "To treat gaming with this kind of reverence validates the experience that gamers all have," says BBH Chief Creative Officer John Patroulis.
O'Keefe Reinhard & Paul have won creative duties for Pizza Hut's WingStreet brand, which had previously been handled by Pizza Hut's lead shop The Martin Agency. Agency partner Tom O'Keefe had a relationship with Yum Brands' Taco Bell when he worked at Draftfcb and said he'd be going after Yum work when the shop opened in March.
Myspace, as part of a $20 million effort to reintroduce itself as a social site for musicians, artists and others in the creative field, is running its first TV spot. The 30-second ad is being shown on Comedy Central, MTV, MTV2, Fuse, BET, Adult Swim and ESPN, as part of an effort that also includes radio and digital marketing.
Chrysler Group is launching a major, multimedia push aimed at attracting bilingual Hispanic consumers to the company's line of Ram pickup trucks. Created by Richards/Lerma, the Hispanic marketing arm of The Richards Group in Dallas, the campaign produced in both English and Spanish will begin running early in October in major markets and run at least through the first quarter of 2012.
Chrysler's Ram truck division draws on the Old West in the tricky business of conjuring up just the right rugged imagery to sell pickup trucks. The "Guts, Glory, Ram" campaign situates the truck line in a meticulously reproduced Western town in a bid to gain ground on Ram's more popular competitors from Ford and Chevrolet.