Mobile applications that collect and share real-time crowdsourced information will prove important to mobile marketing efforts, according to this article. Apps such as DailyCandy's Scout ask users to contribute updates on eateries and shops along with photos, while Aeropostale has placed iPads in its dressing rooms that allow guests to vote on the music played in the store. “Using your fans to help create content on behalf of your brand has a lot of power, mostly because a consumer who is invested enough to contribute something to a crowdsourcing program is highly likely to make sure that their own fans, friends and followers get a chance to see what they’ve created,” said Dave Martin, senior vice president of media at Ignited.

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